Overview
about the client
Copenhagen Institute of Interaction Design (CIID) is an international creative hub for students interested in interaction design as well as a design consultancy creating innovative products, services and environments.
Copenhagen Institute of Interaction Design (CIID) is an international creative hub for students interested in interaction design as well as a design consultancy creating innovative products, services and environments.
MY ROLE & team
I was the visual designer and copywriting assistant tasked with creating several sets of social media templates working directly with Julia DeBari, CIID’s Head of Design Operations.
I was the visual designer and copywriting assistant tasked with creating several sets of social media templates working directly with Julia DeBari, CIID’s Head of Design Operations.
PROJECT GOAL
To help CIID promote a range of diverse, hands-on design workshops (referred to as “Pop-Up School”) in the Lombardy region of Italy.
To help CIID promote a range of diverse, hands-on design workshops (referred to as “Pop-Up School”) in the Lombardy region of Italy.
PROJECT OUTCOME
Over a 60 day period, the CIID website experienced:
• 1,828 page views an increase of 40.9%
• 936 unique visitors an increase of 32%
• 297 custom button clicks an increase of 45.6%
Over a 60 day period, the CIID website experienced:
• 1,828 page views an increase of 40.9%
• 936 unique visitors an increase of 32%
• 297 custom button clicks an increase of 45.6%
“Lauren listened and understood our problem immediately and quickly came back with several creative and viable solutions.
The campaign launched on time and increased overall site engagement by 40%. We would definitely collaborate with her again and recommend her to others.”
The campaign launched on time and increased overall site engagement by 40%. We would definitely collaborate with her again and recommend her to others.”
JUIA DEBARI
Head of Design Operations, Copenhagen Institute of Interaction Design
Head of Design Operations, Copenhagen Institute of Interaction Design